Advertising : an integrated marketing communication perspective / Belch, Belch, Kerr, Powell, Waller...
Advertising : an integrated marketing communication perspective / Belch, Belch, Kerr, Powell, Waller...
Advertising : an integrated marketing communication perspective / Belch, Belch, Kerr, Powell, Waller.
About this item
Full title
Author / Creator
Publisher
Sydney, N.S.W. : McGraw-Hill Education Australia, [2020].
Date
[2020].
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (xxix, 552 pages) : colour illustrations.
Content type
text
still image
Media type
computer
Carrier type
online resource
Publication information
Publisher
Sydney, N.S.W. : McGraw-Hill Education Australia, [2020].
Edition
Fourth edition.
Place of Publication
New South Wales
Date Published
[2020].
Access and use
Access Conditions
Subjects
More information
Scope and Contents
Summary
The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the...
Alternative Titles
Full title
Advertising : an integrated marketing communication perspective / Belch, Belch, Kerr, Powell, Waller.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Title from title screen.
Includes bibliographical references and index.
Additional physical form availability note
Also available online.
System details note
Mode of access : Available online.
Identifiers
Primary Identifiers
Record Identifier
74VKa3gKrQqA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKa3gKrQqA
Other Identifiers
ISBN
9781760422417 EPUB
DDC
659.1
MMS ID
991024407921902626
How to access this item
National edeposit: Onsite at State Library of New South Wales
