Branding books across the ages : strategies and key concepts in literary branding / edited by Hellek...
Branding books across the ages : strategies and key concepts in literary branding / edited by Hellek...
Branding books across the ages : strategies and key concepts in literary branding / edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer.
About this item
Full title
Publisher
Amsterdam : Amsterdam University Press [2021]
Call Numbers
G 2021/0222
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
372 pages : illustrations ; 25 cm
Content type
text
still image
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Amsterdam : Amsterdam University Press [2021]
Date Published
[2021]
More information
Scope and Contents
Summary
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'b...
Alternative Titles
Full title
Branding books across the ages : strategies and key concepts in literary branding / edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2021
Identifiers
Primary Identifiers
Call Numbers
G 2021/0222
Record Identifier
74VKa7OL82Ly
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKa7OL82Ly
Other Identifiers
ISBN
9463723919
9789463723916
DDC
002.09
MMS ID
991024384208402626
