Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion...
Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion...
Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2021.
Call Numbers
G 2020/5183
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 145 pages ; 24 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
New York : Routledge, 2021.
Place of Publication
New York (State)
Date Published
2021.
Subjects
More information
Scope and Contents
Summary
"Expressed through entertainment, media, fashion, and technology, popular culture refers to the mass consumption of contemporary ideas and values in our everyday lives. For public relations, it is both a strategic resource for persuasion, and the product of promotional efforts. Blurred distinctions between popular and promotional culture open up in...
Alternative Titles
Full title
Popular culture and social change : the hidden work of public relations / Kate Fitch and Judy Motion.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Routledge new directions in PR & comm research
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2021
Identifiers
Primary Identifiers
Call Numbers
G 2020/5183
Record Identifier
74VKaJ5PQLlg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaJ5PQLlg
Other Identifiers
ISBN
1138702803
9781138702806
DDC
306
MMS ID
991024374418502626
