Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
About this item
Full title
Author / Creator
Publisher
New York, NY : Routledge, 2021.
Call Numbers
GQ 2021/0091
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xix, 367 pages : illustrations (black and white) ; 26 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Introduction to social media concepts -- CMC, diffusion and social theories -- Social media in journalism -- Social media in public relations -- Social media in advertising and marketing -- Social media metrics and analytics -- New and mobile media technologies, innovation and investment -- Big data...
Publication information
Publisher
New York, NY : Routledge, 2021.
Edition
Third edition.
Place of Publication
New York (State)
Date Published
2021.
Subjects
More information
Scope and Contents
Summary
"This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices,...
Alternative Titles
Full title
Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2021
Identifiers
Primary Identifiers
Call Numbers
GQ 2021/0091
Record Identifier
74VKaJqepQ4Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaJqepQ4Z
Other Identifiers
ISBN
9780367194956
DDC
302.231
MMS ID
991024368614002626
