Engaging your community through active strategic marketing : a practical guide for librarians and in...
Engaging your community through active strategic marketing : a practical guide for librarians and in...
Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick.
About this item
Full title
Author / Creator
Publisher
London : Facet Publishing, 2021.
Call Numbers
G 2021/1645
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 198 pages : illustrations ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
The need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition : the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating engaging offer...
Publication information
Publisher
London : Facet Publishing, 2021.
Place of Publication
England
Date Published
2021.
Subjects
More information
Scope and Contents
Summary
This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
Alternative Titles
Full title
Engaging your community through active strategic marketing : a practical guide for librarians and information professionals / Terry Kendrick.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages [191]-193) and index.
Contextual Information
Date Copyright
©2021
Identifiers
Primary Identifiers
Call Numbers
G 2021/1645
Record Identifier
74VKaLD3Nl2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaLD3Nl2Z
Other Identifiers
ISBN
1783303840
9781783303847
DDC
021.7
MMS ID
991024425920702626
