The Devil's playbook : big tobacco, Juul, and the addiction of a new generation / Lauren Etter.
The Devil's playbook : big tobacco, Juul, and the addiction of a new generation / Lauren Etter.
The Devil's playbook : big tobacco, Juul, and the addiction of a new generation / Lauren Etter.
About this item
Full title
Author / Creator
Publisher
New York : Crown, [2021]
Call Numbers
G 2021/2118
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxv, 468 pages ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Prologue : on the side of the angels -- The quest -- The good guys -- The cigarette maker's dilemma -- On the hunt -- A new mark -- A Juul is born -- A Calgary stampede -- A courtship -- Buzz factor -- The experiments -- Move fast, break laws -- A nicotine compromise -- Project tree -- Atherton -- P...
Publication information
Publisher
New York : Crown, [2021]
Edition
First edition.
Place of Publication
New York (State)
Date Published
[2021]
Subjects
More information
Scope and Contents
Summary
"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew...
Alternative Titles
Full title
The Devil's playbook : big tobacco, Juul, and the addiction of a new generation / Lauren Etter.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Critics' Picks
Contextual Information
Date Copyright
©2021
Identifiers
Primary Identifiers
Call Numbers
G 2021/2118
Record Identifier
74VKaLRjrxN3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaLRjrxN3
Other Identifiers
ISBN
0593237986
9780593237984
DDC
338.767973
MMS ID
991024428127902626
