Rethinking creativity : inside-the-box thinking as the basis for innovation / Robert W. Weisberg (Te...
Rethinking creativity : inside-the-box thinking as the basis for innovation / Robert W. Weisberg (Te...
Rethinking creativity : inside-the-box thinking as the basis for innovation / Robert W. Weisberg (Temple University).
About this item
Full title
Author / Creator
Publisher
Cambridge, United Kingdom ; New York : Cambridge University Press, 2020.
Call Numbers
G 2020/4201
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 501 pages : illustrations ; 25 cm
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Cambridge, United Kingdom ; New York : Cambridge University Press, 2020.
Place of Publication
England
Date Published
2020.
Subjects
More information
Scope and Contents
Summary
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank...
Alternative Titles
Full title
Rethinking creativity : inside-the-box thinking as the basis for innovation / Robert W. Weisberg (Temple University).
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2020/4201
Record Identifier
74VKaMLpj6AM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaMLpj6AM
Other Identifiers
ISBN
9781108479400
DDC
153.35
MMS ID
991024349017802626
