Essentials of thought leadership & content marketing : boost your brand, increase your market share,...
Essentials of thought leadership & content marketing : boost your brand, increase your market share,...
Essentials of thought leadership & content marketing : boost your brand, increase your market share, and generate qualified leads / Paul M. Kaplan.
About this item
Full title
Author / Creator
Publisher
Fresno, California : Quill Driver Books, [2020]
Alternative title
Call Numbers
G 2021/0636
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
229 pages : illustrations ; 23 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Section One: Developing a Thought Leadership and Content Strategy -- Section Two: Engaging the Industry -- Section Three: Channels, Campaign Automation, and Tracking.
Publication information
Publisher
Fresno, California : Quill Driver Books, [2020]
Place of Publication
California
Date Published
[2020]
Subjects
More information
Scope and Contents
Summary
"Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What's the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fulles...
Alternative Titles
Full title
Essentials of thought leadership & content marketing : boost your brand, increase your market share, and generate qualified leads / Paul M. Kaplan.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (pages 219-220) and index.
Identifiers
Primary Identifiers
Call Numbers
G 2021/0636
Record Identifier
74VKaRLLg5kA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaRLLg5kA
Other Identifiers
ISBN
1610353161
9781610353168
DDC
658.8
MMS ID
991024392618702626
