Ready, launch, brand : the lean marketing guide for startups / by Orly Zeewy.
Ready, launch, brand : the lean marketing guide for startups / by Orly Zeewy.
Ready, launch, brand : the lean marketing guide for startups / by Orly Zeewy.
About this item
Full title
Author / Creator
Publisher
Boca Raton : Routledge, Taylor and Francis Group, 2021.
Call Numbers
G 2021/0486
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 86 pages : illustrations (chiefly color) ; 24 cm
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Boca Raton : Routledge, Taylor and Francis Group, 2021.
Place of Publication
Florida
Date Published
2021.
Subjects
More information
Scope and Contents
Summary
"Unlike traditional businesses, startups move at the speed of light and time to market is critical. Founders of startups are not looking to run a small business which is why marketing for small businesses doesn't work for startups. According to Steve Blank, Silicon Valley icon and serial entrepreneur, "a scalable startup founder doesn't just want t...
Alternative Titles
Full title
Ready, launch, brand : the lean marketing guide for startups / by Orly Zeewy.
Authors, Artists and Contributors
Author / Creator
Notes
General note
"A Productivity Press Book"--Cover.
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2021
Identifiers
Primary Identifiers
Call Numbers
G 2021/0486
Record Identifier
74VKaRZR6lp3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaRZR6lp3
Other Identifiers
ISBN
0367467186
9780367467180
DDC
658.8
MMS ID
991024389465102626
