Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kenn...
Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kenn...
Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy and Cheryl M. LaGuardia.
About this item
Full title
Author / Creator
Publisher
London : Facet Publishing, 2017.
Call Numbers
GQ 2020/0082
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxi, 218 pages : illustrations ; 28 cm
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Part I: How to Design Your Marketing Plan -- Chapter 1. Determine the Purpose of Your marketing Plan -- Chapter 2. Fashion Your Marketing Plan -- Chapter 3. Implement Your Marketing Plan -- Chapter 4. Construct Your Written Marketing Plan Report -- Chapter 5. Assess Your Marketing Plan -- Chapter 6....
Publication information
Publisher
London : Facet Publishing, 2017.
Edition
Second edition.
UK edition.
Place of Publication
England
Date Published
2017.
Subjects
More information
Scope and Contents
Summary
If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for mor...
Alternative Titles
Full title
Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy and Cheryl M. LaGuardia.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Previous edition: 2013.
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2017
Identifiers
Primary Identifiers
Call Numbers
GQ 2020/0082
Record Identifier
74VKaZvAjL7A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaZvAjL7A
Other Identifiers
ISBN
9781783302673
DDC
025.284
MMS ID
991024289415602626
