The brand of print : marketing paratexts in the early English book trade / by Andie Silva.
The brand of print : marketing paratexts in the early English book trade / by Andie Silva.
The brand of print : marketing paratexts in the early English book trade / by Andie Silva.
About this item
Full title
Author / Creator
Publisher
Leiden ; Boston : Brill, [2020]
Call Numbers
G 2020/6089
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 250 pages ; 25 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
1."In Sundry Hands": Patronage, Human Capital, and Print Agents as Tastemakers -- 1.Cultural Capital and Luxury Consumption -- 2."My Present a Book" -- 3.Quality Control -- 4.Devotion as Prestigious Brand Identity -- 5.Exclusive Popularity -- 2."Read, Reape, and Returne": Emotional Branding and the...
2.Bale's 1548 Edition: Commodifying the Religious Experience -- 3.Religious Identity and Self-Marketing: James Cancellar's 1580 Edition -- 4.Religion in the Household: Thomas Bentley's Monument of Matrons -- 5.Seventeenth-Century Markets: The Capital of Household Devotion -- 5."Printed in Utopia": M...
Publication information
Publisher
Leiden ; Boston : Brill, [2020]
Date Published
[2020]
Subjects
More information
Scope and Contents
Summary
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their...
Alternative Titles
Full title
The brand of print : marketing paratexts in the early English book trade / by Andie Silva.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Library of the written word, 1874-4834 ; 76.. The handpress world ; volume 58
Includes bibliographical references and index.
Issued As
Online version Silva, Andrea The brand of print Leiden ; Boston : Brill, [2019] 9789004410244 (DLC) 2019026934
Identifiers
Primary Identifiers
Call Numbers
G 2020/6089
Record Identifier
74VKaZzqQMGA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKaZzqQMGA
Other Identifiers
ISBN
9789004410237 hardback acid-free paper
DDC
381/.450020942
MMS ID
991024290318702626
