Exploiting IT for business benefit [electronic resource] / Bob Hughes.
Exploiting IT for business benefit [electronic resource] / Bob Hughes.
Exploiting IT for business benefit [electronic resource] / Bob Hughes.
About this item
Full title
Author / Creator
Publisher
Swindon : British Computer Society, c2008.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (213 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Copyright; Contents; List of figures and tables; Author; Abbreviations; Preface; 1 The Internet, the Web and Business Opportunity; 2 Using the Internet to Generate Competitive Advantage; 3 The Value Chain and the Internet; 4 The Business and Technological Environment; 5 Customer Relationship Managem...
Publication information
Publisher
Swindon : British Computer Society, c2008.
Place of Publication
England
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
IT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes' introduction to delivering success through information technology gives IT and business managers and students the insight needed to make effective use of technology in the pursuit of those goals.
Alternative Titles
Full title
Exploiting IT for business benefit [electronic resource] / Bob Hughes.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Description based upon print version of record.
Includes bibliographical references (p. 183-188) and index.
Language note
English
Contextual Information
Date Copyright
c2008.
Identifiers
Primary Identifiers
Record Identifier
74VKapb4VqoX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKapb4VqoX
Other Identifiers
ISBN
1-906124-36-1
1-78017-013-0
DDC
658.4038
MMS ID
991024307742402626
