Effective writing skills for public relations [electronic resource] / John Foster.
Effective writing skills for public relations [electronic resource] / John Foster.
Effective writing skills for public relations [electronic resource] / John Foster.
About this item
Full title
Author / Creator
Publisher
London ; Philadelphia : Kogan Page, 2008.
Alternative title
Date
2008.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (288 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Contents; About the author; Foreword; Acknowledgements; Introduction; 1 The importance of style: an overview; 2 Trouble with plurals and possessives; 3 Making your mark; 4 Down with capitalism!; 5 Clichés, jargon and other worn words; 6 Is it easy to read?; 7 Headlines: making them work; 8 Dealing w...
17 Principles of presentation;18 Writing for the web; 19 Tone – the linchpin of reputation; 20 Finance matters; 21 Is it legal?; Appendix 1: English grammar – some definitions; Appendix 2: Confusing pairs of words; Appendix 3: Glossary and jargon buster; Appendix 4: When you're lost for words; Furth...
Publication information
Publisher
London ; Philadelphia : Kogan Page, 2008.
Edition
4th ed.
Series
Place of Publication
England
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website cont...
Alternative Titles
Full title
Effective writing skills for public relations [electronic resource] / John Foster.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
PR in practice series
Description based upon print version of record.
Includes bibliographical references (p. 259-260) and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VKapjDybQX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKapjDybQX
Other Identifiers
ISBN
0-7494-5445-8
1-281-38635-9
DDC
808.0666592 808/.066659
MMS ID
991024307785302626
