The effective use of market research [electronic resource] : how to drive and focus better business...
The effective use of market research [electronic resource] : how to drive and focus better business...
The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn.
About this item
Full title
Author / Creator
Publisher
London ; Sterling, VA : Kogan Page, 2004.
Alternative title
Date
2004.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (242 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the...
Publication information
Publisher
London ; Sterling, VA : Kogan Page, 2004.
Edition
4th ed.
Place of Publication
England
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management...
Alternative Titles
Full title
The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Market research in practice
Description based upon print version of record.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VKapjPDGdM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKapjPDGdM
Other Identifiers
ISBN
0-7494-4582-3
DDC
658.8/3 658.83
MMS ID
991024307789802626
