On message [electronic resource] : precision communication for the digital age / Theo Theobald.
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On message [electronic resource] : precision communication for the digital age / Theo Theobald.
On message [electronic resource] : precision communication for the digital age / Theo Theobald.
About this item
Full title
Author / Creator
Publisher
London ; Philadelphia : Kogan Page, c2013.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (200 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
04 What are we up against?The audience holds the power; Opinions can be volatile; Information overload; Technological malfunction; In short; Tip; Section Two Guiding principles: stickiness and blogging; 05 All about stickiness; How stickiness helps; Two-way (social) listening; Building an ever-read...
3. Consider who is responsible4. Phase your blog in; 5. Plan your time; In short; Tip; Section Three Understanding customers: personal branding, segmentation and sales principles; 08 Building a brand to deliver better messaging; How brands are built; Brand case studies; In short; Tip; 09 Segmenting...
In shortTip; Section Four The nuts and bolts of better writing: 'how to' guides on writing and editing; 11 Gathering content; Getting to grips with the audience; Listening skills; Be curious; Researching sources; Assimilating information; Processing content; Keep fresh; In short; Tip; 12 Developing...
Starting pointSimplicity; Developing themes; Pay-off; In short; Tip; 14 How to edit existing copy; The process of précis; In short; Tip; Section Five Advanced technique: going global, expanding creativity, storytelling and more; 15 Crossing boundaries and going global; Finding similarity and celeb...
Review your efforts
Publication information
Publisher
London ; Philadelphia : Kogan Page, c2013.
Edition
1st ed.
Place of Publication
England
Date Published
c2013.
Subjects
More information
Scope and Contents
Summary
Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete w...
Alternative Titles
Full title
On message [electronic resource] : precision communication for the digital age / Theo Theobald.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Language note
English
Contextual Information
Date Copyright
c2013.
Identifiers
Primary Identifiers
Record Identifier
74VKapjZeAxZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKapjZeAxZ
Other Identifiers
ISBN
0-7494-6488-7
1-283-87364-8
DDC
658.45 659.14/4 659.144
MMS ID
991024307781802626
