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Creativity in public relations [electronic resource] / Andy Green.
Creativity in public relations [electronic resource] / Andy Green.
About this item
Full title
Author / Creator
Publisher
London : Kogan Page, 2007.
Alternative title
Date
2007.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 244 p. : ill.
Content type
text
Media type
computer
Carrier type
online resource
Contents
Intro -- Contents -- Foreword -- Acknowledgements -- Introduction -- A definition of 'creativity' -- SOME POSSIBLE DEFINITIONS -- A TIME AND A PLACE -- A DEFINITION FOR PUBLIC RELATIONS PRACTITIONERS -- ADDED VALUE -- THE CONTEXT FOR CREATIVITY -- CREATIVITY VERSUS INNOVATION -- CREATIVE THINKING VE...
ENGAGE HARD-TO-REACH AUDIENCES -- OVERCOME INITIAL OBJECTIONS -- OBTAIN POLITICAL BUY-IN FROM KEY TARGETS -- EXPRESS AND MAKE A STATEMENT ABOUT YOUR OWN CREATIVITY -- GENERATE NEW IDEAS AND ALTERNATIVES FROM THOSE BEING CONSULTED -- OBTAIN VALUABLE MARKET INTELLIGENCE AND INSIGHT -- CREATE SUPER-ADV...
3. HAVE A POSITIVE ANCHOR AND BE ROBERT DAVY -- 4. OVERFLOW YOUR JUG -- 5. TAKE YOUR HUNCHES TO LUNCH -- 6. WORK, WORK - AND WORK -- 7. BE A PROFESSOR OF PUBLIC RELATIONS AND PARLEZ PR -- 8. IS YOUR ESCALATOR A STAIRWAY? -- 9. SPEAK THE LANGUAGE OF THE POSITIVE -- 10. REACH FOR THE STARS -- AND 11....
Publication information
Publisher
London : Kogan Page, 2007.
Edition
3rd ed.
Series
Place of Publication
England
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are...
Alternative Titles
Full title
Creativity in public relations [electronic resource] / Andy Green.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
PR in practice series
Previous ed.: 2001.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VKapjpN4Ag
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKapjpN4Ag
Other Identifiers
ISBN
0-7494-5138-6
1-280-86951-8
MMS ID
991024307788202626
