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Intro -- Half title pg -- Title pg -- Imprint -- Contents -- Acronyms -- Foreword -- Part 1 A more efficient market for ideas -- 1.1 Europe's IP architecture -- The European Union - but not only the European Union -- The new EU-wide integrated IPRs: big success and much use -- Partly integrated righ...

A unitary (and unique) weapon against potential infringers in the European Union -- The (positive) fate of historical national trade mark applications: the creation of 'seniority' -- A single market: used in few countries, valid in -- The expansion of the CTM in an ever-growing Europe -- 2.3 Copyrig...

Purpose -- The Toolkit -- Using the Toolkit -- Use of the Toolkit -- Recent updates -- Collaboration in Europe -- The future: business-to-business model agreements -- Conclusion -- 3.5 Managing IP in collaborative ventures -- Collaboration = dilution of intellectual assets? -- Collaborative success...

European opposition: a single procedure and a single result -- Third party observations: steering prosecution at no cost -- Double attack -- Summary -- 4.7 Patents on a budget -- Do you have an invention? -- Do you need a patent? -- Decide on a sensible patenting strategy -- Part 5 Creative and digi...

7.3 IP and the web -- Trade marks on the web -- Master of your domain -- Digital content on the web -- Conclusion -- 7.4 Database rights -- The database right -- The British Horseracing Board case -- Part 8 IP as an asset -- 8.1 Valuing IP, intangibles and goodwill -- Relevant accounting standards -...

Litigation speeded up.