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The little red book of PR wisdom / Brian Johnson.

The little red book of PR wisdom / Brian Johnson.

The little red book of PR wisdom / Brian Johnson.

https://devfeature-collection.sl.nsw.gov.au/record/74VKd4bLNkbg

The little red book of PR wisdom / Brian Johnson.

About this item

Full title

The little red book of PR wisdom / Brian Johnson.

Author / Creator

Publisher

Dee Why, N.S.W. : Deep Line Books, 2012.

Dee Why, N.S.W. Deep Line Books, 2012.

Date

2012.

Call Numbers

H 2014/2120

Record Identifier

74VKd4bLNkbg

MMS ID

991020069999702626

Language

English

Formats

Physical Description

Physical content

xvii, 238 p. : ill. ; 21 cm.

Content type

text

Media type

unmediated

Carrier type

volume

Contents

Section one: Why you're here: ...and some basic truths abour pr -- Section two: Life on planet media: 'it's life, Jim, but not as we know it' -- Section three: the right start: ...and what happens next -- Section four: the art of telling a great story: ...and classic clangers to avoid -- Section fiv...

Publication information

Publisher

Dee Why, N.S.W. : Deep Line Books, 2012.

Dee Why, N.S.W. Deep Line Books, 2012.

Place of Publication

New South Wales

Date Published

2012.

2012.

More information

Alternative Titles

Full title

The little red book of PR wisdom / Brian Johnson.

Authors, Artists and Contributors

Author / Creator

Notes

General note

Includes index.

Contextual Information

Date Copyright

©2012.

Identifiers

Primary Identifiers

Call Numbers

H 2014/2120

Record Identifier

74VKd4bLNkbg

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VKd4bLNkbg

Other Identifiers

ISBN

9780987047441 (pbk.) :

DDC

659.2

MMS ID

991020069999702626

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