Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
About this item
Full title
Author / Creator
Publisher
Hoboken, N.J. : J. Wiley, c2006.
Call Numbers
NQ647.95068/17
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Ch. 1. The functions of marketing -- Ch. 2. Introduction to hospitality services marketing -- Ch. 3. Understanding the behavior of hospitality consumers -- Ch. 4. Market segmentation and positioning -- Ch. 5. Developing a marketing plan -- Ch. 6. Information for marketing decisions -- Ch. 7. Develop...
Publication information
Publisher
Hoboken, N.J. : J. Wiley, c2006.
Edition
4th ed.
Place of Publication
New Jersey
Date Published
c2006.
Subjects
More information
Scope and Contents
Summary
"Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develo...
Alternative Titles
Full title
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
Notes
General note
Includes index.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
NQ647.95068/17
Record Identifier
74VKdDjw6l0y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKdDjw6l0y
Other Identifiers
ISBN
0471476544 (acid-free)
9780471476542 (cloth)
0471476544 (cloth)
9780471476542 (acid-free)
DDC
647.950688
MMS ID
991019830629702626
