According to Kotler : the world's foremost authority on marketing answers your questions / Philip Ko...
According to Kotler : the world's foremost authority on marketing answers your questions / Philip Ko...
According to Kotler : the world's foremost authority on marketing answers your questions / Philip Kotler.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, 2005.
Date
2005.
Call Numbers
N658.8/400
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence.
Publication information
Publisher
New York : AMACOM, 2005.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most re...
Alternative Titles
Full title
According to Kotler : the world's foremost authority on marketing answers your questions / Philip Kotler.
Portion of title
Kotler.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/400
Record Identifier
74VKdRJJXy0y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKdRJJXy0y
Other Identifiers
ISBN
0814472958
9780814472958
DDC
658.8
MMS ID
991019921379702626
