The regional multinationals : MNEs and "Global" strategic management / Alan M. Rugman.
The regional multinationals : MNEs and "Global" strategic management / Alan M. Rugman.
The regional multinationals : MNEs and "Global" strategic management / Alan M. Rugman.
About this item
Full title
Author / Creator
Publisher
Cambridge, UK ; New York : Cambridge University Press, 2005.
Date
2005.
Call Numbers
N338.88/ 132
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 276 p. : ill. ; 26 cm.
Contents
Ch. 1. Introduction -- Ch. 2. Regional multinationals : the data -- Ch. 3. Two regional strategy frameworks -- Ch. 4. Regional and global strategies of multinational enterprises -- Ch. 5. Retail multinationals and globalization -- Ch. 6. Banking multinationals -- Ch. 7. Pharmaceutical and chemical m...
Publication information
Publisher
Cambridge, UK ; New York : Cambridge University Press, 2005.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"Although many firms label themselves "global," very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines firsthand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, or Asia. Only a tiny...
Alternative Titles
Full title
The regional multinationals : MNEs and "Global" strategic management / Alan M. Rugman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N338.88/ 132
Record Identifier
74VKdZbzEQlg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKdZbzEQlg
Other Identifiers
ISBN
0521603617 (pbk.)
9780521842655 (hb.)
0521842654 (hb.)
9780521603614 (pbk.)
DDC
338.88
MMS ID
991019823269702626
