The mobile revolution : the making of mobile services worldwide / Dan Steinbock.
The mobile revolution : the making of mobile services worldwide / Dan Steinbock.
The mobile revolution : the making of mobile services worldwide / Dan Steinbock.
About this item
Full title
Author / Creator
Publisher
London ; Sterling, VA : Kogan Page, 2005.
Date
2005.
Call Numbers
N384.33/14
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
1. Globalization -- 2. Innovation -- 3. Service pioneers -- 4. Service innovation -- 5. Content services -- 6. Mobile media and entertainment -- 7. 'Device formerly known as cellphone' -- 8. Mobile marketing and consumer behaviour -- 9. Mobile business services -- 10. Strategy and mobility.
Publication information
Publisher
London ; Sterling, VA : Kogan Page, 2005.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"This book is essential reading for managers and marketers who must now "mobilize" their products, services and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, te...
Alternative Titles
Full title
The mobile revolution : the making of mobile services worldwide / Dan Steinbock.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N384.33/14
Record Identifier
74VKde5yb6wy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKde5yb6wy
Other Identifiers
ISBN
0749442964
9780749442965
DDC
384.33
384.065
MMS ID
991020107829702626
