Advances in electronic marketing / Irvine Clarke III, Theresa B. Flaherty, [editors].
Advances in electronic marketing / Irvine Clarke III, Theresa B. Flaherty, [editors].
Advances in electronic marketing / Irvine Clarke III, Theresa B. Flaherty, [editors].
About this item
Full title
Publisher
Hershey PA : Idea Group Pub., c2005.
Call Numbers
N658.872/29
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 318 p. : ill. ; 26 cm.
Publication information
Publisher
Hershey PA : Idea Group Pub., c2005.
Place of Publication
Pennsylvania
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
"There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategies. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issue...
Alternative Titles
Full title
Advances in electronic marketing / Irvine Clarke III, Theresa B. Flaherty, [editors].
Portion of title
Electronic marketing.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.872/29
Record Identifier
74VKdevVR5Kb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKdevVR5Kb
Other Identifiers
ISBN
1591403227 :
9781591403210 (h/c)
1591403219 (h/c)
9781591403227 (s/c)
1591403227 (s/c)
9781591403234 (ebook)
1591403235 (ebook)
9781591403227 :
DDC
658.872
MMS ID
991020102479702626
