Product innovation : leading change through integrated product development / David Rainey.
Product innovation : leading change through integrated product development / David Rainey.
Product innovation : leading change through integrated product development / David Rainey.
About this item
Full title
Author / Creator
Publisher
New York : Cambridge University Press, 2005.
Date
2005.
Call Numbers
N658.575/64
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Pt. I. Product innovation and strategic logic -- 1. Introduction to product innovation and new-product development -- 2. Strategic logic of product innovation -- 3. The new-product development process and organizational aspects -- Pt. II. Establishing the foundation : the conceptual level -- 4. Iden...
13. Pre-commercialization (phase 6) and the launch -- 14. Concluding remarks and insights about product innovation in the twenty-first century.
Publication information
Publisher
New York : Cambridge University Press, 2005.
Place of Publication
New York (State)
Date Published
2005.
Subjects
More information
Alternative Titles
Full title
Product innovation : leading change through integrated product development / David Rainey.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.575/64
Record Identifier
74VKdlWM2Vey
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKdlWM2Vey
Other Identifiers
ISBN
0521842751 (alk. paper)
9780521842754 (alk. paper)
DDC
658.575
MMS ID
991020112009702626
