The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the...
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the...
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business Review Press, c2010.
Call Numbers
N659.1092/2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cm.
Contents
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into pol...
Publication information
Publisher
Boston, Mass. : Harvard Business Review Press, c2010.
Place of Publication
Massachusetts
Date Published
c2010.
Subjects
More information
Alternative Titles
Full title
The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
N659.1092/2
Record Identifier
74VKm2xXMOxb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKm2xXMOxb
Other Identifiers
ISBN
1591393086 (hardcover : alk. paper)
9781591393085 (hardcover : alk. paper)
DDC
659.1092 B
MMS ID
991020448319702626
