Practical marketing for schools / Chris Barnes.
Practical marketing for schools / Chris Barnes.
About this item
Full title
Author / Creator
Publisher
Oxford, UK ; Cambridge, Mass., USA : Blackwell Bussiness, 1993.
Date
1993.
Call Numbers
N659.29371/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 208 p. : ill. ; 23 cm.
Contents
1. What is Marketing? -- 2. Targeting the Marketing Message -- 3. Marketing Action Plan -- 4. Internal Marketing and Communication -- 5. Understanding the Education Market: Techniques and Methods of Market Research -- 6. Group or Collaborative Marketing -- 7. Defining Education Products -- 8. Image-...
Publication information
Publisher
Oxford, UK ; Cambridge, Mass., USA : Blackwell Bussiness, 1993.
Place of Publication
England
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
Practical marketing for schools / Chris Barnes.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.29371/1
Record Identifier
74VKm74KylMM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKm74KylMM
Other Identifiers
ISBN
0631188045
9780631188049
DDC
659.29371
MMS ID
991020556469702626
