Media, telecommunications, and business strategy / Richard A. Gershon.
Media, telecommunications, and business strategy / Richard A. Gershon.
Media, telecommunications, and business strategy / Richard A. Gershon.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2013.
Uniform title
Call Numbers
G 2013/4065
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 435 pages : illustrations ; 23 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Publication information
Publisher
New York : Routledge, 2013.
Edition
Second edition.
Place of Publication
New York (State)
Date Published
2013.
Subjects
More information
Scope and Contents
Summary
"With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, an...
Alternative Titles
Full title
Media, telecommunications, and business strategy / Richard A. Gershon.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Revision of: Telecommunications management / Richard A. Gershon. Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2013/4065
Record Identifier
74VKmOR5a8Ml
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmOR5a8Ml
Other Identifiers
ISBN
0415517648 (hardback)
9780415517652 (pbk.)
0415517656 (pbk.)
9780415517645 (hardback)
DDC
384.068
MMS ID
991020546029702626
