Steal these ideas! : marketing secrets that will make you a star / Steve Cone.
Steal these ideas! : marketing secrets that will make you a star / Steve Cone.
Steal these ideas! : marketing secrets that will make you a star / Steve Cone.
About this item
Full title
Author / Creator
Publisher
New York : Bloomberg Press, c2005.
Call Numbers
N658.8/405
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Three hidden ingredients in every winning marketing campaign -- In simple language: what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have t...
Publication information
Publisher
New York : Bloomberg Press, c2005.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
Alternative Titles
Full title
Steal these ideas! : marketing secrets that will make you a star / Steve Cone.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/405
Record Identifier
74VKmOzgdodM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmOzgdodM
Other Identifiers
ISBN
1576601919 (alk. paper)
9781576601914 (alk. paper)
DDC
658.8
MMS ID
991020546129702626
