The employer brand : bringing the best of brand management to people at work / Simon Barrow and Rich...
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Rich...
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Moseley.
About this item
Full title
Author / Creator
Publisher
Chichester, England ; Hoboken, NJ : Wiley, c2005.
Call Numbers
N658.314/155
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 214 p. : ill. ; 24 cm.
Contents
1. Birth of an idea -- 2. The changing needs and aspirations of employees -- 3. Investors awaken -- 4. The people management challenge -- 5. The role of leadership -- 6. Brand fundamentals -- 7. The business case -- 8. Employer brand insight -- 9. Employer brand positioning -- 10. Employer brand com...
Publication information
Publisher
Chichester, England ; Hoboken, NJ : Wiley, c2005.
Place of Publication
England
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
"How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to deliver profitable growth. They are also beginning to recognise that creating a positive brand experience for employees requires the same degree of focus, ca...
Alternative Titles
Full title
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Moseley.
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.314/155
Record Identifier
74VKmRO0zP4b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmRO0zP4b
Other Identifiers
ISBN
0470012730 (cloth : alk. paper)
9780470012734 (cloth : alk. paper)
DDC
658.314
MMS ID
991020560189702626
