Marketing revolution : the radical new approach to transforming the business, the brand and the bott...
Marketing revolution : the radical new approach to transforming the business, the brand and the bott...
Marketing revolution : the radical new approach to transforming the business, the brand and the bottom line / Paul Gamble ... [et al.].
About this item
Full title
Publisher
London ; Sterling, VA : Kogan Page, c2005.
Call Numbers
N658.802/78
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
1. Why revolutionize marketing? -- 2. What is marketing revolution? -- 3. Customer insight -- 4. Revolution through strategic planning -- 5. Revolution through segmentation -- 6. Revolutionizing the company by living the brand -- 7. Customer relationship management -- 8. From customer insight to cus...
Publication information
Publisher
London ; Sterling, VA : Kogan Page, c2005.
Place of Publication
England
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
"How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant,...
Alternative Titles
Full title
Marketing revolution : the radical new approach to transforming the business, the brand and the bottom line / Paul Gamble ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2005.
Identifiers
Primary Identifiers
Call Numbers
N658.802/78
Record Identifier
74VKmaGPgmll
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmaGPgmll
Other Identifiers
ISBN
0749443855
9780749443856
DDC
658.8
658.802
MMS ID
991020591239702626
