Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc...
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc...
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
About this item
Full title
Author / Creator
Publisher
London : Kogan Page, 2005.
Alternative title
Date
2005.
Call Numbers
N658.812/149
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 258 p. ; 24 cm.
Publication information
Publisher
London : Kogan Page, 2005.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction."--BOOK JACKET.
Alternative Titles
Full title
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Market research in practice series.
Includes bibliographical references (p. 247-251) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.812/149
Record Identifier
74VKmka6W40d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmka6W40d
Other Identifiers
ISBN
0749443367 (pbk.) :
9780749443368 (pbk.) :
9780749443368 (pbk.)
0749443367 (pbk.)
DDC
658.812
658.8343
658.812072
MMS ID
991020669919702626
