The business of media : corporate media and the public interest / David Croteau, William Hoynes.
The business of media : corporate media and the public interest / David Croteau, William Hoynes.
The business of media : corporate media and the public interest / David Croteau, William Hoynes.
About this item
Full title
Author / Creator
Publisher
Thousand Oaks, Calif. : Pine Forge Press, c2006.
Call Numbers
N338.47022/ 1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 315 p. ; 23 cm.
Contents
Introduction : the new media industry and an old dilemma -- Pt. I. Profits and the public interest : theoretical and historical context -- 1. Media, markets, and the public sphere -- 2. The rise and (de)regulation of the media industry -- Pt. II. Industry structure and corporate strategy : explainin...
Publication information
Publisher
Thousand Oaks, Calif. : Pine Forge Press, c2006.
Edition
2nd ed.
Place of Publication
California
Date Published
c2006.
Subjects
More information
Scope and Contents
Summary
"The Business of Media offers clear, concise, jargon-free writing accessible to all students and professionals, with or without a background in economics. It is an excellent textbook for media and society courses such as Media Management, Media and Society, Telecommunications Management, and Media and Public Culture in the departments of Media Stud...
Alternative Titles
Full title
The business of media : corporate media and the public interest / David Croteau, William Hoynes.
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.47022/ 1
Record Identifier
74VKmpAKgGQd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmpAKgGQd
Other Identifiers
ISBN
1412913152 (pbk.)
9781412913157 (pbk.)
DDC
338.470223
MMS ID
991020475659702626
