How advertising works : a review of current thinking / Colin McDonald.
How advertising works : a review of current thinking / Colin McDonald.
How advertising works : a review of current thinking / Colin McDonald.
About this item
Full title
How advertising works : a review of current thinking / Colin McDonald.
Author / Creator
Publisher
Henley-on-Thames : Advertising Association ; in association with NTC Publications, 1992.
Date
1992.
Call Numbers
N659.1/79
Record Identifier
74VKmqlr43BO
MMS ID
991020499449702626
Language
English
Formats
Physical Description
Physical content
155 p.
Publication information
Publisher
Henley-on-Thames : Advertising Association ; in association with NTC Publications, 1992.
Place of Publication
England
Date Published
1992.
Subjects
More information
Alternative Titles
Full title
How advertising works : a review of current thinking / Colin McDonald.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Identifiers
Primary Identifiers
Call Numbers
N659.1/79
Record Identifier
74VKmqlr43BO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKmqlr43BO
Other Identifiers
ISBN
1870562429
9781870562423
DDC
659.1/79
MMS ID
991020499449702626
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