Strategic management of e-business / Stephen Chen.
Strategic management of e-business / Stephen Chen.
About this item
Full title
Author / Creator
Publisher
West Sussex, Eng. : John Wiley, c2005.
Alternative title
Call Numbers
N658.872/25
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 366 p. : ill. ; 24 cm.
Contents
Ch. 1. Introduction to e-business -- Ch. 2. The basics of e-business technology -- Ch. 3. The markets for electronic commerce -- Ch. 4. e-Marketing -- Ch. 5. The economics of e-business -- Ch. 6. Analysing the industry impacts of e-business -- Ch. 7. Developing an e-business strategy -- Ch. 8. Imple...
Publication information
Publisher
West Sussex, Eng. : John Wiley, c2005.
Edition
2nd ed.
Place of Publication
England
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
"This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors." "Since the publication of the first edition, significant developments have taken place in both the technologies...
Alternative Titles
Full title
Strategic management of e-business / Stephen Chen.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c2005.
Identifiers
Primary Identifiers
Call Numbers
N658.872/25
Record Identifier
74VKp0kdklPy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKp0kdklPy
Other Identifiers
ISBN
0470870737 (pbk. : alk. paper) :
9780470870730 (pbk. : alk. paper) :
DDC
658.872
MMS ID
991019438149702626
