Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, c2005.
Call Numbers
Q658.8/34
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 500 p. : ill. ; 25 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Prentice Hall, c2005.
Place of Publication
New South Wales
Date Published
c2005.
Subjects
More information
Scope and Contents
Summary
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A.
Alternative Titles
Full title
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.
Notes
General note
Includes index.
Includes bibliographical references.
Contextual Information
Date Copyright
c2005.
Identifiers
Primary Identifiers
Call Numbers
Q658.8/34
Record Identifier
74VKp5eMmwWd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKp5eMmwWd
Other Identifiers
ISBN
1741032695 :
9781741032697 :
9781741032697
1741032695
9781741032697 (Pbk)
1741032695 (Pbk)
DDC
658.8
MMS ID
991019483349702626
