Don't think pink : what really makes women buy--and how to increase your share of this crucial marke...
Don't think pink : what really makes women buy--and how to increase your share of this crucial marke...
Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, 2004.
Date
2004.
Call Numbers
N658.83408/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 230 p. ; 24 cm.
Contents
1. Brain training : how not to think pink -- 2. Now you see "her" : the visible approach to marketing to women -- 3. Now you don't (see "her") : the transparent approach to marketing to women -- 4. Inside a woman's mind : the scientific underpinnings -- 5. Shaping the generations : baby boomers (and...
Publication information
Publisher
New York : AMACOM, 2004.
Place of Publication
New York (State)
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
"Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop...
Alternative Titles
Full title
Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.83408/3
Record Identifier
74VKpKqoGgbl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKpKqoGgbl
Other Identifiers
ISBN
081440815X (hbk)
081440815X
DDC
658.834082
MMS ID
991019252869702626
