International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
About this item
Full title
Author / Creator
Publisher
Harlow : Prentice Hall, 2005.
Date
2005.
Call Numbers
NQ658.84/19
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 666 p. : col. ill. ; 27 cm.
Contents
1. International marketing and exporting -- 2. Bases of international marketing -- 3. The international environment -- 4. Export market selection : definition and strategies -- 5. Information for international market(ing) decisions -- 6. Market entry strategies -- 7. Export entry modes -- 8. Nonexpo...
Publication information
Publisher
Harlow : Prentice Hall, 2005.
Edition
5th ed.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners."--BOOK JACKET.
Alternative Titles
Full title
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Previous ed.: 2002.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
NQ658.84/19
Record Identifier
74VKpWwrgXPy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKpWwrgXPy
Other Identifiers
ISBN
0273686348 (pbk.) :
9780273686347 (pbk.)
0273686348 (pbk.)
9780273686347 (pbk.) :
DDC
658.84
MMS ID
991019346189702626
