Business-to-business marketing : relationships, systems and communications / Chris Fill and Karen Fi...
Business-to-business marketing : relationships, systems and communications / Chris Fill and Karen Fi...
Business-to-business marketing : relationships, systems and communications / Chris Fill and Karen Fill.
About this item
Full title
Author / Creator
Publisher
Harlow, England ; New York : Financial Time Prentice Hall, 2005.
Date
2005.
Call Numbers
N658.804/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xix, 380 p. :bill. ; 25 cm.
Contents
Pt. A. Introduction -- 1. An introduction to business-to-business marketing -- 2. Introduction to business information systems -- Pt. B. B2B marketing management -- 3. B2B market segmentation and positioning -- 4. Business value - products, services and pricing -- 5. Organisational buying behaviour...
Publication information
Publisher
Harlow, England ; New York : Financial Time Prentice Hall, 2005.
Place of Publication
England
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for related units in Engineering- and Social Studies-based programmes. Stud...
Alternative Titles
Full title
Business-to-business marketing : relationships, systems and communications / Chris Fill and Karen Fill.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and indexes.
Identifiers
Primary Identifiers
Call Numbers
N658.804/4
Record Identifier
74VKpgR3vZ2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKpgR3vZ2Z
Other Identifiers
ISBN
0273682792 (pbk.) :
9780273682790 (pbk. : alk. paper)
0273682792 (pbk. : alk. paper)
9780273682790 (pbk.) :
DDC
658.804
MMS ID
991019355899702626
