Libraries, mission and marketing : writing mission statements that work / Linda K. Wallace.
Libraries, mission and marketing : writing mission statements that work / Linda K. Wallace.
Libraries, mission and marketing : writing mission statements that work / Linda K. Wallace.
About this item
Full title
Author / Creator
Publisher
Chicago : American Library Association, 2004.
Date
2004.
Call Numbers
N027/109
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 82 p. ; 23 cm.
Contents
1. Putting the Mission in a Mission Statement -- 2. Marketing, Mission, and Message -- 3. Writing a Mission Statement -- 4. Putting Your Statement to Work -- 5. Mission Statements -- App. A. Model Mission Statement - School Library Media Center -- App. B. Marketing Communication Plan Worksheet.
Publication information
Publisher
Chicago : American Library Association, 2004.
Place of Publication
Illinois
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
"Linda Wallace, and experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. She compiles more than one hundred varied samples of on-target library mission statements organized by type of library and further divided into sub-categories....
Alternative Titles
Full title
Libraries, mission and marketing : writing mission statements that work / Linda K. Wallace.
Parallel title
Libraries, mission and marketing.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N027/109
Record Identifier
74VKpkpWW22b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKpkpWW22b
Other Identifiers
ISBN
0838908675 (alk. paper)
9780838908679 (alk. paper)
DDC
027
MMS ID
991019390229702626
