'The people vs. Coke' [videorecording].
'The people vs. Coke' [videorecording].
About this item
Full title
Publisher
North Sydney, N.S.W. : BBC Worldwide, 2003.
Alternative title
Date
2003.
Call Numbers
VB13168 , VB13242
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (32 min.) : sd., col. with b&w sequences ; 1/2 in.
Contents
Produced and directed by Daniel Barry ; series producer: Barbara Want.
Publication information
Publisher
North Sydney, N.S.W. : BBC Worldwide, 2003.
Performers
Narrator: Jim Carter.
Date Published
2003.
Subjects
More information
Scope and Contents
Summary
"This is the story of the biggest marketing blunder in history, made by one of the slickest corporate operators in the world. They have the most famous product on the planet; it was worth millions and swallowed by billions - a brown, fizzy concoction whose secret formula had remained unchanged for almost 100 years. Then, the men in suits decided it...
Alternative Titles
Full title
'The people vs. Coke' [videorecording].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Trouble at the top special.
On label: BBC Education & Training ; on slip-case: BBC Learning.
Identifiers
Primary Identifiers
Call Numbers
VB13168 , VB13242
Record Identifier
74VKpwqEdzR3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKpwqEdzR3
Other Identifiers
DDC
658.827
338.7663620973
338.88
MMS ID
991019173029702626
