Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
About this item
Full title
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Author / Creator
Publisher
St. Leonards, NSW : Allen & Unwin, 1993.
Date
1993.
Record Identifier
74VKq3Zzq2yg
MMS ID
991020253369702626
Language
English
Formats
Physical Description
Physical content
xvii, 246 p. : ill. ; 22 cm.
Publication information
Publisher
St. Leonards, NSW : Allen & Unwin, 1993.
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Allen & Unwin business and management series.
Includes bibliographical references (p. 229-235) and index.
Identifiers
Primary Identifiers
Record Identifier
74VKq3Zzq2yg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKq3Zzq2yg
Other Identifiers
ISBN
1863733582 (pbk.) :
9781863733588
1863733582
9781863733588 (pbk.) :
DDC
659.1/01/9
659.1019
MMS ID
991020253369702626
