Handbook of research on digital media and advertising : user generated content consumption / [edited...
Handbook of research on digital media and advertising : user generated content consumption / [edited...
Handbook of research on digital media and advertising : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
About this item
Full title
Publisher
Hershey, PA : Information Science Reference, c2011.
Call Numbers
NQ659.144/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvi, 742 p. : ill. ; 29 cm.
Publication information
Publisher
Hershey, PA : Information Science Reference, c2011.
Place of Publication
Pennsylvania
Date Published
c2011.
Subjects
More information
Scope and Contents
Summary
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Alternative Titles
Full title
Handbook of research on digital media and advertising : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2011.
Identifiers
Primary Identifiers
Call Numbers
NQ659.144/1
Record Identifier
74VKq4lD8EJy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKq4lD8EJy
Other Identifiers
ISBN
1605667935 (ebook)
9781605667928 (hbk.)
1605667927 (hbk.)
9781605667935 (ebook)
DDC
659.144
MMS ID
991020390529702626
