Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
About this item
Full title
Author / Creator
Publisher
Thousand Oaks : SAGE Publications, c2006, [i.e. 2005].
Call Numbers
N658.834/42
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 252 p. ; 24 cm.
Contents
1. Introducing ethnography to marketers -- 2. The intellectual heritage -- 3. The power of ethnography -- 4. Applications of the new marketing ethnography -- 5. Varieties of ethnographies -- 6. Project overview -- 7. Project design issues -- 8. Respondent recruitment -- 9. Respondent orientation --...
Publication information
Publisher
Thousand Oaks : SAGE Publications, c2006, [i.e. 2005].
Place of Publication
California
Date Published
c2006, [i.e. 2005].
Subjects
More information
Scope and Contents
Summary
"Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anthropology, and...
Alternative Titles
Full title
Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.834/42
Record Identifier
74VKqEVGVaVA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKqEVGVaVA
Other Identifiers
ISBN
0761969470 :
9780761969464 (cloth)
0761969462 (cloth)
9780761969471 (pbk.)
0761969470 (pbk.)
9780761969464 (cloth : acid-free paper)
0761969462 (cloth : acid-free paper)
9780761969471 :
DDC
658.834
MMS ID
991020299749702626
