Australian marketing research / Thomas C. Kinnear ... [et al.].
Australian marketing research / Thomas C. Kinnear ... [et al.].
About this item
Full title
Publisher
Sydney : McGraw-Hill, 1993.
Date
1993.
Call Numbers
T0363149
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 653 p. : ill. ; 24 cm.
Publication information
Publisher
Sydney : McGraw-Hill, 1993.
Place of Publication
New South Wales
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
Australian marketing research / Thomas C. Kinnear ... [et al.].
Authors, Artists and Contributors
Notes
General note
"We have taken the ... text by Thomas C. Kinnear and James R. Taylor, Marketing research: an applied approach [4th ed.] ... and endeavoured to "Australianise' its presentation" -- Pref. p. xiii.
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.83/103.
Identifiers
Primary Identifiers
Call Numbers
T0363149
Record Identifier
74VKqLgrJ4kO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKqLgrJ4kO
Other Identifiers
ISBN
007452965X
007452965X :
007452965X (pbk.)
DDC
658.83
MMS ID
991020279119702626
