Strategic market management / David A. Aaker, Michael K. Mills.
Strategic market management / David A. Aaker, Michael K. Mills.
About this item
Full title
Author / Creator
Publisher
Milton, Qld. : John Wiley & Sons, 2005.
Date
2005.
Call Numbers
N658.8/401
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 411 p. : ill., charts ; 26 cm.
Publication information
Publisher
Milton, Qld. : John Wiley & Sons, 2005.
Edition
Pacific Rim ed.[authorised adaptation 6th ed.]
Place of Publication
Queensland
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Ausralia, New Zealand, and the Asia Pacific. Author Mills from Griffith University, Qld.
Alternative Titles
Full title
Strategic market management / David A. Aaker, Michael K. Mills.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Previously published: 6th edition, New York : John Wiley & Sons, 2001.
"Authorised adaptation of the 6th edition by David A. Aaker"--verso t.p.
Audience note
For tertiary students.
Identifiers
Primary Identifiers
Call Numbers
N658.8/401
Record Identifier
74VKqPJVKelg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKqPJVKelg
Other Identifiers
ISBN
0470805064 (Pbk)
9780470805060 :
0470805064 :
9780470805060 (Pbk)
DDC
658.8
MMS ID
991020160859702626
