Business research methods : a managerial approach / A.J. Veal.
Business research methods : a managerial approach / A.J. Veal.
About this item
Full title
Author / Creator
Publisher
South Melbourne, Vic. : Pearson Addison Wesley, 2005.
Date
2005.
Call Numbers
658.0072/2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 362 p. ; 26 cm.
Contents
Part I. Preparation: 1. The research process; 2. Approaches to research; 3. Planning and designing research projects; 4. Using the literature -- Part II. Data Collection Methods: 5. Secondary data sources; 6. Observation; 7. Qualitative methods; 8. Questionnaire surveys; 9. The case study method; 10...
Publication information
Publisher
South Melbourne, Vic. : Pearson Addison Wesley, 2005.
Edition
2nd ed.
Place of Publication
Victoria
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
Written for undergraduate and postgraduate students and practising managers. Assumes no prior knowledge of research or statistics. Provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives, through questionnaire survey methods and more. Veal from Uni of Tech, Sydney.
Alternative Titles
Full title
Business research methods : a managerial approach / A.J. Veal.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Previous ed.: Addison Wesley Longman, 2000.
Includes bibliographical references (p. 338-349) and index.
Identifiers
Primary Identifiers
Call Numbers
658.0072/2
Record Identifier
74VKqgOwKaEZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKqgOwKaEZ
Other Identifiers
ISBN
1741032539
9781741032536
DDC
658.0072
MMS ID
991020313339702626
