What women want : the global marketplace turns female-friendly / Paco Underhill.
What women want : the global marketplace turns female-friendly / Paco Underhill.
What women want : the global marketplace turns female-friendly / Paco Underhill.
About this item
Full title
Author / Creator
Publisher
New York : Simon & Schuster, c2010.
Call Numbers
N658.8343/29
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
214 p. ; 25 cm.
Contents
Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- S...
Publication information
Publisher
New York : Simon & Schuster, c2010.
Edition
1st Simon & Schuster hardcover ed.
Place of Publication
New York (State)
Date Published
c2010.
Subjects
More information
Scope and Contents
Summary
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as ho...
Alternative Titles
Full title
What women want : the global marketplace turns female-friendly / Paco Underhill.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [205-206] and index.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
N658.8343/29
Record Identifier
74VKqqdXVJAl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKqqdXVJAl
Other Identifiers
ISBN
1416569952
9781416569954
DDC
658.8343082
MMS ID
991020174229702626
