International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.].
International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.].
International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.].
About this item
Full title
Publisher
Milton, Qld. : John Wiley & Sons Australia, 2005.
Date
2005.
Call Numbers
NQ658.8/75
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 624 p. : ill., maps, charts ; 26 cm.
Publication information
Publisher
Milton, Qld. : John Wiley & Sons Australia, 2005.
Place of Publication
Queensland
Date Published
2005.
Subjects
More information
Scope and Contents
Summary
Intended for undergraduate students studying International Marketing in Australia. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. Five Australian authors.
Alternative Titles
Full title
International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes index.
Includes bibliographical references.
Audience note
For tertiary students.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/75
Record Identifier
74VKqwLNyAgM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKqwLNyAgM
Other Identifiers
ISBN
0470805587 (Pbk)
9780470805589 :
0470805587 :
9780470805589 (Pbk)
DDC
658.8
MMS ID
991020133189702626
