Information communication technologies and emerging business strategies / Shenja Van Der Graaf and Y...
Information communication technologies and emerging business strategies / Shenja Van Der Graaf and Y...
Information communication technologies and emerging business strategies / Shenja Van Der Graaf and Yuichi Washida.
About this item
Full title
Author / Creator
Publisher
Hershey, PA : Idea Group Pub. (an imprint of Idea Group Inc.), 2006.
Date
2006.
Call Numbers
N658.872/38
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 316 p. ; 26 cm.
Publication information
Publisher
Hershey, PA : Idea Group Pub. (an imprint of Idea Group Inc.), 2006.
Place of Publication
Pennsylvania
Date Published
2006.
Subjects
More information
Scope and Contents
Summary
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Alternative Titles
Full title
Information communication technologies and emerging business strategies / Shenja Van Der Graaf and Yuichi Washida.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.872/38
Record Identifier
74VKv5xaxrPX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKv5xaxrPX
Other Identifiers
ISBN
1599042363 (ebook)
9781599042343
1599042347
9781599042350 (softcover)
1599042355 (softcover)
9781599042367 (ebook)
DDC
658.872
MMS ID
991021718169702626
