The moment of clarity : using the human sciences to solve your hardest business problems / Christian...
The moment of clarity : using the human sciences to solve your hardest business problems / Christian...
The moment of clarity : using the human sciences to solve your hardest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.
About this item
Full title
Author / Creator
Publisher
Boston, Massachusetts : Harvard Business Review Press, [2014]
Call Numbers
G 2014/1901
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 214 pages ; 25 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Prod...
Publication information
Publisher
Boston, Massachusetts : Harvard Business Review Press, [2014]
Place of Publication
Massachusetts
Date Published
[2014]
Subjects
More information
Scope and Contents
Summary
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand peopl...
Alternative Titles
Full title
The moment of clarity : using the human sciences to solve your hardest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2014/1901
Record Identifier
74VKvJNkqVm3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKvJNkqVm3
Other Identifiers
ISBN
1422191907 (hbk.)
9781422191903 (hbk.)
DDC
658.834
MMS ID
991021498539702626
